All the participants in the food and agribusiness chain mainly the famers need to continue with their livelihood agriculture activities though the desired results and returns not achieved in their operations. This is not only important for farmers’ point of view but also for consumers, to meet their food requirements. Practically, food sector will never face recession as consumers cannot forgo food. This reveal that there is a huge scope for growth in the sector, but change in perception mainly in the mind of the farming community from merely farming to agribusiness is a must. Concept of crop
production should change from production driven to consumer/ market driven for better results. Higher priority for commercial crop cultivation, value addition to produce and application of business principles in selected commercial agriculture operations is the indicator of transition towards agribusiness.However, there is a scope to do a lot more for betterment of food and agribusiness sector in India and also in the state of Karnataka. The state is blessed with 10 agro climatic zones, which are suitable for different products offering by taking up production and marketing of different food and agricultural crops. It is the time for adoption of crop cluster approach, adoption of better cultivation practices, value addition to the produce and have a practice of marketing excellence.