Way2Agribusiness India Pvt. Ltd. (Way2ABI)

Way2Agribusiness India Pvt. Ltd. is a social enterprise, incorporated in March 2014, address the issue of agribusiness exposure and market knowledge on agri commodities and trading in agri-tech products and agricultural produce. Our core focus is to assist transformation of agriculture or farming activities into agribusiness. Our objective is to be a one-stop solution provider for farmers and agribusiness enterprises with a mission is to enhance the business competitiveness of participants in agri and allied sectors mainly farmers and agri-entrepreneurs through our enabling products and services.


Our Vision & Mission

Idea Origin

How to transform agriculture into agribusiness? What are the professional services will evolve in this transformation process? And how best a start-up can engage and contribute in a niche manner to assist this transformation process? These were thought provoking questions faced by the founder of Way2Agribusiness India Pvt Ltd. With the past experience as a agribusiness scholar, farmer, agribusiness analyst, working at different capacities at agribusiness entities and Knowledge Partner to the Govt. initiative, Dr. Prasanna Dyavegowda (Director & CEO, Way2ABI), who holds doctoral degree in agribusiness management, working to assist transform of agriculture into agribusiness in a niche manner through Way2ABI products & services.

Origin of our idea and innovation started with the work experience of Dr. Prasanna, who is instrumental in implementation of Way2ABI’s concept “Five for Five”. He brought out this concept after relevant experience in various agribusiness entities in different capacities and also being experienced as a Resident Project Manager from the team of “Knowledge Partner cum Transaction Advisor by Mahindra and PWC” for the Govt. of Karnataka initiative “Bounteous Karnataka (Agri Investors Meet)” under Dept. of Agriculture. Our concept “Five for Five” indicates five innovative products & services for five stakeholders in agribusiness sector including the farmers, agri entrepreneurs, trading community, agri-tech product suppliers and Govt. Depts. Five products & services are Way2Agritech (agri inputs), Way2Foods (agri output), Way2ABI Agri FBI (market intelligence App), Way2Market Agri CM (trading platform App) and PMC (agri project services). Our innovation can be termed as a combination of product, service and business model innovation mainly in the area of agribusiness.


Our Brands

We Way2Agribusiness India Pvt. Ltd., deal in both agri inputs and agri output for the benefit of farmers and consumers. Agri inputs being handled under the brand “Way2Agritech” which covers agri inputs, implements and machineries those are used by the farmers in their crop cultivation operations. Agri output being handled under the brand “Way2Foods” which covers those are grown and supplied by the farmers and they will be looking for market creation for the same.


Way2Agritech / ವೇ2ಅಗ್ರಿಟೆಕ್

“Way2Agritech” is a comprehensive agri-technology solutions covering agri inputs, implements and machineries for the farmers and other users. The objective of Way2Agritech is to catalyst agricultural technology adoption by the farmers, knowledge transformation and promotion of quality agri-tech products and sales generation. Way2Agritech will be a channel partner between farmers or technology users and the manufacturers. Some of the key initiatives taken up under Way2Agritech are physical outlet, technical guidance to farmers, facilitation of new and customized technology development etc. Online services under the brand Way2Agritech included Mob App Way2Agritech and e-commerce portal www.way2agritech.com. Product specific websites for different categories of products covers www.powertiller.in (for farm machineries & implements), www.drsoilhealth.com (for plant growth promoters & plant protection products) and www.urbanagriculture.in (for terrace garden products).



Way2Foods / ವೇ2ಫುಡ್ಸ್

“Way2Foods” is a registered Trade Mark by Way2Agribusiness India Pvt Ltd to supply vegetables, fruits, groceries and other food products to its customers. Quality and consistence supply is the core focus of Way2Foods. Over 300 products and services offered including fresh produce, value added products & combo packs to households, apartments, HORECA, institutional buyers etc. under Way2Foods. Branded combo packs such as Way2Foods Spices Combo, Millets Combo and Nuts Combo and convenient combo packs like Way2Foods Combo - Essential Vegetables are part of our supplies. The key features of Way2Foods includes direct sourcing from farmers, aggregation at APMC - Bengaluru, primary processing of output and finally supply of produce to selected customers. Way2Foods aims to create market for farmers’ produce and also offer better services for customers with strong online presence. Under the umbrella brand Way2Foods, online platforms developed included www.way2foods.in (e-commerce portal), www.way2vegetables.com (for vegetables & fruits) and www.way2groceries.in (for groceries).


Way2ABI Agri FBI / ವೇ2ಎಬಿಐ ಅಗ್ರಿ ಎಫ್ ಬಿ ಐ

“Way2ABI Agri FBI” App provides periodical price outlook and market insights for crops such as Coffee, Arecanut, Pepper, Coconut and Copra, Cashew nut, Maize, Tur, Cotton, Onion and Tomato. Content of this innovative and revolutionary App is based on extensive research and analysis covering market fundamentals, application of statistical tools and technical analysis. Periodical price outlook and strategies offered in the App would help the farmers to take crop cultivation, holding and selling decisions.

“ವೇ2ಎಬಿಐ ಅಗ್ರಿ ಎಫ್ ಬಿ ಐ” ಆ್ಯಪ್ನಲ್ಲಿ ಆಯ್ದ ಉತ್ಪನ್ನಗಳಿಗೆ ಸಂಬಂಧಿಸಿದಂತೆ ಅವಶ್ಯಕವಾದಂತಹ ಬೆಲೆ ಮುನ್ನೊಟ ಮತ್ತು ಮಾರುಕಟ್ಟೆ ಒಳನೋಟದ ಸೇವೆ ನೀಡಲಾಗುತ್ತಿದೆ. ಕಾಫಿ, ಅಡಿಕೆ, ಕಾಳುಮೆಣಸು, ತೆಂಗು ಮತ್ತು ಕೊಬ್ಬರಿ, ಗೋಡಂಬಿ, ಮೆಕ್ಕೆಜೋಳ, ತೊಗರಿ, ಹತ್ತಿ, ಈರುಳ್ಳಿ ಮತ್ತು ಟೊಮೆಟೋ ಬೆಳೆಗಳನ್ನು ಒಳಗೊಂಡಿರುತ್ತದೆ. ಈ ನವೀನ ಮತ್ತು ಕ್ರಾಂತಿಕಾರಿ ಆ್ಯಪ್ ಮಾರುಕಟ್ಟೆಯ ಮೂಲಭೂತಗಳು, ತಾಂತ್ರಿಕ ಮತ್ತು ಅಂಕಿ ಸಂಖ್ಯೆ ಮಾದರಿ ಮತ್ತು ವಿಶ್ಲೇಷಣೆಗಳನ್ನು ಆಧರಿಸಿ ತಯಾರಿಸಿದ ವಿವರವಾದ ಸಂಶೋಧನೆ ಮತ್ತು ವಿಶ್ಲೇಷಣೆಯನ್ನು ಒಳಗೊಂಡಿದೆ. ಆ್ಯಪ್ ನಲ್ಲಿ ನೀಡುವ ನಿಯತಕಾಲಿಕ ಬೆಲೆ ಮುನ್ಸೂಚನೆ ಮತ್ತು ಮಾರುಕಟ್ಟೆ ತಂತ್ರ ಮಾಹಿತಿಯಿಂದ ರೈತರು ಬೆಳೆ ಬೆಳೆಯುವುದು, ಸಂಗ್ರಹಿಸಿಡುವುದು ಮತ್ತು ಮಾರಾಟ ಮಾಡುವುದರ ಬಗ್ಗೆ ಹಾಗೂ ವ್ಯಾಪಾರಿಗಳು ಖರೀದಿ ಮತ್ತು ಮಾರಾಟ ಚಟುವಟಿಕೆಗಳನ್ನು ಮಾಡುವ ಬಗ್ಗೆ ಸೂಕ್ತವಾದ ತೀರ್ಮಾನವನ್ನು ತೆಗೆದುಕೊಳ್ಳಲು ಸಹಾಯವಾಗಲಿದೆ.


Way2Market Agri CM / ವೇ2ಮಾರ್ಕೆಟ್ ಅಗ್ರಿ ಸಿಎಂ ಬಗ್ಗೆ

Best Trading Platforms, mobile revolution led and IT enabled, need to emerge within the system. Way2Market Agri CM App would connect the farm and the market. Under “Store – Availability”, the Customers can view list of agricultural produce and products available for sale and can contact the farmers and others. Under “Wish list – Requirements”, the Marketers can search and contact the Customers from the list of categories of farm produce and products. Both the Customers and the Marketers can post their requirements and availability respectively under “Menu”.

ತೋಟ ಮತ್ತು ಮಾರುಕಟ್ಟೆ ಜೋಡಣೆಯನ್ನು ರೈತರು ಹಾಗೂ ವ್ಯಾಪಾರಿಗಳ ಲಾಭಕ್ಕಾಗಿ ಮಾಡುವುದು ಇಂದಿನ ಅವಶ್ಯಕತೆಯಾಗಿದೆ. ಉತ್ತಮ ಮಾರುಕಟ್ಟೆ ಜೋಡಣೆಯಾದಲ್ಲಿ ಸರಪಣಿಯಲ್ಲಿ ವೆಚ್ಚವನ್ನು ಕಡಿಮೆಮಾಡುತ್ತದೆ ಮತ್ತು ಭಾರತದಲ್ಲಿ ಕೃಷಿ ಉತ್ಪನ್ನ ಮಾರಾಟದ ಪದ್ಧತಿಯನ್ನು ಬಲಪಡಿಸುತ್ತದೆ. ವ್ಯವಸ್ಥೆಯೊಳಗೆ ಮಾಹಿತಿ ತಂತ್ರಜ್ಞಾನ ಮತ್ತು ಮೊಬೈಲ್ ಕ್ರಾಂತಿಯನ್ನೊಳಗೊಂಡತೆ ಉತ್ತಮ ವ್ಯಾಪಾರ ವೇದಿಕೆ ರೂಪುಗೊಳ್ಳಬೇಕಿದೆ. ಈ ಹಿನ್ನೆಲೆಯಲ್ಲಿ ಕೃಷಿ ಮತ್ತು ಸಂಬಂಧಿತ ವಿಭಾಗಗಳಲ್ಲಿಯ ಭಾಗೀದಾರರಿಗೆ ಅನುಕೂಲವಾಗಲು ಈ ವಿಶಿಷ್ಟವಾದ ಕ್ರಾಂತಿಕಾರಿ ಆ್ಯಪ್ ಅನ್ನು ವೇ2ಅಗ್ರಿಬಿಸ್ನೆಸ್ಇಂಡಿಯಾಪ್ರೈ. ಲಿ. ಹೊರತಂದಿದೆ.


Project Management Consultancy Services (PMCs) / ಯೋಜನೆ ನಿರ್ವಹಣೆ ಸಲಹಾ(ಪಿಎಂಸಿ) ಸೇವೆಗಳು

Way2ABI offers professional end to end PMC services in the Agri and Allied sectors in the State of Karnataka. These project services would include a) project planning, b) project execution and commissioning and c) operations management and retainer services besides marketing support. Sizable agribusiness projects would be considered under this services. About 25 project services those are suitable in the State of Karnataka have also been identified. Potential service users can fill and submit the below enquiry form and Way2ABI would respond to such enquiries.

ವೇ2ಏಬಿಐ ಯು ಯೋಜನೆ ನಿರ್ವಹಣೆ ಸಲಹಾ (ಪಿಎಂಸಿ) ಸೇವೆಗಳನ್ನು ಒದಗಿಸುತಿದ್ದು, ಪ್ರಮುಖ ಘಟ್ಟಗಳಾದ 1. ಯೋಜನೆ ರೂಪರೇಶೆ, 2. ಪ್ರಾಜೆಕ್ಟ್ ಅನುಷ್ಠಾನ ಮತ್ತು ಚಾಲನೆ ಮತ್ತು 3. ಕಾರ್ಯಾಚರಣೆಗಳ ನಿರ್ವಹಣೆ ಒಳಗೊಂಡಂತೆ ಸೇವೆಯನ್ನು ನೀಡುತ್ತದೆ. ದೊಡ್ಡ ಮಟ್ಟದ ಕೃಷಿ ಉದ್ಯಮ ಯೋಜನೆಗಳನ್ನು ಈ ಸೇವೆಯಲ್ಲಿ ಪರಿಗಣಿಸಲಾಗುತ್ತದೆ. ಇದಕ್ಕೆ ಸಂಬಂಧಪಟ್ಟಂತೆ ಕರ್ನಾಟಕ ರಾಜ್ಯಕ್ಕೆ ಸೂಕ್ತವಾದ ಸುಮಾರು 25 ಯೋಜನಾ ಸೇವೆಗಳನ್ನು ಗುರುತಿಸಿ ನಮ್ಮ ವೆಬ್ಸೈಟ್ www.way2agribusiness.com ನಲ್ಲಿ ಹಾಕಲಾಗಿದೆ. ಈ ಸೇವೆ ಅಗತ್ಯವಿದ್ದಲ್ಲಿ ಕೆಳಗಿನ ವಿಚಾರಣೆ ಫಾರ್ಮ್ ಬರ್ತಿ ಮಾಡಿ ಸಲ್ಲಿಸಿ. ವೇ2ಏಬಿಐ ನಿಮ್ಮ ಅಗತ್ಯಗಳಿಗೆ ಸಂಪರ್ಕಿಸುತ್ತದೆ.


Way2ABI Agri FBI

  • Content and the report periodicity

    Content - Price outlook, market review & summary, bull & bear factors, graphs & charts, news & events, and Agri-tech Solutions

    Periodicity - Monthly reports and seasonal reports

  • Coverage on all key markets

    10 crops - coffee, arecanut, pepper, coconut & copra, cashew nut, maize, tur, cotton, onion and tomato

    Price outlook & market insight includes all major markets in Karnataka besides outside the State key markets

  • Add-on services for better understanding

    Provision for agri-tech Solutions and linkage with “Way2Market Agri CM” App

    Provision for telephonic discussion and need based interim report

    Value added services: Customized reports and strategies to achieve better prices

  • Price outlook and the market insights

    Based on the fundamentals, technical and statistical analysis

    Crop insights from the field and the trade sources

  • Agri FBI – Market Planner

    Customized services for needy farmers and the buyers

    It is for selected commodities and linked with size of operations

    Individual customer account covers information from himself & Way2ABI strategies

  • Process to follow by app users

    Install “Way2ABI Agri FBI”, specify your credentials and subscribe after trial period

    Compatible App technology and it will be in both Kannada and English

    Go ahead with uninterrupted services

Way2Market Agri CM

  • Content and features

    For farmers, traders, processors, exporters, outside state buyers and input suppliers

    Provision for campaign, photos upload, notification, bidding & rating

  • Coverage on key markets across Karnataka

    Linkage with all major crop clusters in Karnataka

    Large sellers and buyers database incl. buyers from outside the State

  • Add-on services and experts suggestions

    Provision for telephonic discussion and need based advisory services

    Value added services – Agri tech solutions & linkage with Way2ABI Agri FBI

    Commodities price outlook & market insights in brief

  • Agri sector and Karnataka State specific

    Coverage on major crops grown in Karnataka

    Fresh crops, processed products, niche products and agri inputs and machineries

  • Agri-tech solutions

    Provision for sourcing of suitable inputs, equipments & machineries at competitive prices

    Performance linked services – Screening and sales basis

    Business strategies, project planning and execution support

  • Process to follow by app users

    Install “Way2Market Agri CM”, specify your credentials & post availability or requirements and subscribe after trial period

    Compatible App technology – GPS enabled & need based technology update

    Go ahead with uninterrupted services

Problem We Address

Way2ABI address the following problems. 1. Project services - Pain, frustration and also failure are common in agribusiness operations. Ideas, nurturing them, make into a viable business model, implementation support, retainer services are our key focus areas. 2. Way2ABI Agri FBI is the better system of market info. and intelligence is need of the day to enable farmers and also other participants to take informed decisions about what to grow, when to grow and harvest, whether to store it or not etc. Mere price info. without analysis, insights and strategies will be less useful. 3. Way2Market Agri CM is unique trading platform, which will bring together the farmers, traders, processors, exporters, outside the state buyers and input suppliers and address the issue of direct linkage and 4. Way2Agritech assist to solve labour issues and focuses on the need for technology based agriculture and 5. Way2Foods address the issue of market creation for the farmers produce. Our focus on Knowledge Centre (KC) and Agri Clinic (AC) are the core knowledge transformation activities, which will be very much helpful for the agribusiness participants including farmers.

Way2ABI Services Video

Our Credentials

best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller
best power tiller



Collabration